Importance of Email Marketing

I was interested to read the following statement on the Mailchimp website.

"Forbes Media in Feb/March 2009 reveals that email and e-newsletter marketing is considered the second most effective tool for generating conversions (that means customers)—just behind Search Engine Optimization."

People are often quick to dismiss email marketing, but it's a good way to make sure people remember your business!

Free auto-responders like Mailchimp are definitely worth giving a try. Having a go at email marketing is a bit more accessible to most people than SEO.

If you've had a look at Mailchimp and think it's a step too far for you, why not make a commitment to make better use of the email function of LinkedIn or look through your contacts to find people to write individual emails to?

Maggie Langley

Virtual Assistant / Founder
OfficeHounds

Office 08432 891246 Mobile 07789 682960

maggie@officehounds.co.uk

www.officehounds.co.uk

Comments

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