Importance of Email Marketing

I was interested to read the following statement on the Mailchimp website.

"Forbes Media in Feb/March 2009 reveals that email and e-newsletter marketing is considered the second most effective tool for generating conversions (that means customers)—just behind Search Engine Optimization."

People are often quick to dismiss email marketing, but it's a good way to make sure people remember your business!

Free auto-responders like Mailchimp are definitely worth giving a try. Having a go at email marketing is a bit more accessible to most people than SEO.

If you've had a look at Mailchimp and think it's a step too far for you, why not make a commitment to make better use of the email function of LinkedIn or look through your contacts to find people to write individual emails to?

Maggie Langley

Virtual Assistant / Founder
OfficeHounds

Office 08432 891246 Mobile 07789 682960

maggie@officehounds.co.uk

www.officehounds.co.uk

Comments

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Image via Wikipedia It's ok to send unsolicited B2B email marketing campaigns in the UK. I have read conflicting information about whether it is acceptable to send unsolicited emails to businesses in the UK. According to the I nformation Commissioner's Office , "Corporate subscribers - The rules on email do not apply to emails sent to organisations except that you must still identify yourself and provide an address." This information is readily available in their Data Protection Good Practice Note Electronic mail marketing I also contacted Business Link regarding this matter, and the person I spoke with confirmed that it is acceptable to send unsolicited emails to businesses in the UK. If you do send unsolicited email to businesses it is important and polite to make it is easy for them to Unsubscribe from future emails. It is best practice to build your email list by getting people to opt-in to your email list, but times are tough. If you need business, email ma...

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