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Leverage Google My Business to give your content and #SEO a boost

. Here are tips, tools and information from Search Engine Journal on verifying and promoting your business with GMB. https://www.searchenginejournal.com/google-my-business-content-seo/370717/ #GoogleMyBusiness

'Marketing Agencies: All About The Margins' Useful information in this article by a CPA - definitely worth a read for agency owners

. https://www.betterwaycpa.com/general/marketing-agency-profit-margin/ #marketing #marketingagency #KPI #agencygrowth Marketing Agencies: All About the Profit Margins • Chris Hervochon What's the difference between gross and net margin and why they're important? Learn how to optimize your marketing agency profit margin.

B2B Email Marketing Myth

Image via Wikipedia It's ok to send unsolicited B2B email marketing campaigns in the UK. I have read conflicting information about whether it is acceptable to send unsolicited emails to businesses in the UK. According to the I nformation Commissioner's Office , "Corporate subscribers - The rules on email do not apply to emails sent to organisations except that you must still identify yourself and provide an address." This information is readily available in their Data Protection Good Practice Note Electronic mail marketing I also contacted Business Link regarding this matter, and the person I spoke with confirmed that it is acceptable to send unsolicited emails to businesses in the UK. If you do send unsolicited email to businesses it is important and polite to make it is easy for them to Unsubscribe from future emails. It is best practice to build your email list by getting people to opt-in to your email list, but times are tough. If you need business, email ma...

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